Sometimes, it can take days, weeks, or even years to fully understand all the subtleties and nuances of a product. The Aha Moments Your Business Depends OnĪha moments may not occur during a user’s first encounter with a product. You might even have users saying, “Ah, ah, oh…Aha!” as the chain reaction of micro-moments build to the aha moment. Users analyze each element presented by the company - and while they might not be clear individually, the bigger picture can become visible when taken as a whole. Sometimes it takes users experiencing multiple aha micro-moments before they finally get it. Many times when someone visits a new storefront, website, or mobile app, the intended purpose of the product isn’t immediately apparent: “So, what are they selling?” More often, we browse through some shelves, navigate a website, or investigate an app store listing to get a better understanding of what the product is. When users come to understand something they previously didn’t recognize or know, they have a moment of epiphany, referred to interchangeably as the aha moment or eureka effect. The Aha Moment is the exact point in time when a user understands the value proposition of a product or service. If you are experiencing churn because users don’t understand what your product does, continue reading or jump to our infographic for strategies to help your users find their aha moment. How then can we make these occurrences faster and more frequent? It’s a magical moment for us as mobile marketers because our ideas and efforts are validated.
When users recognize the value being offered, they experience an “Aha Moment.” Currently, I am the GM of VGW’s Chumba Casino and on the Board of Directors of Murka Games and Luckbox.Although your app should be a magical experience for users, it should be no secret what your product or service does.
That aha moment serial#
I am a serial builder of businesses (senior leadership on three exits worth over $700 million), successful in big (Disney, Stars Group/PokerStars, Zynga) and small companies (Merscom, Spooky Cool Labs) with over 20 years experience in the gaming and casino space.
That aha moment professional#
All views and opinions expressed on this website are mine alone and do not represent those of people, institutions or organizations that I may or may not be associated with in professional or personal capacity. If you identify which actions separate retained customers from lost ones, you will know what drives customer value and then have your “aha moment.” Continue reading “Creating that Aha moment” The most useful metrics for quantifying your aha moment are based on retention. Keep in mind that it is not one “moment,” Facebook’s aha moment is over ten days and requires seven different actions (friending seven people). To create a useful aha moment, you need to tie it to a metric that defines customer value. Because “aha moments” aren’t about precision, but about defining a core principle and a quotable rally cry for the entire company. Other “aha moments”-30 follows, 1 file upload, 2,000 messages-follow the same pattern: they emphasize simplicity over science…. The blog post states, “Facebook’s decision to define their ‘aha moment’ in such simple terms suggests they weren’t trying to optimize it to be precise as possible. This fact does not take away from the aha moment, it is actually the point of the aha moment. Some people may fall in love with Facebook after getting three friends in a week others may need to get twenty friends in thirty days. Take Facebook’s self-defined aha moment, acquiring seven friends in ten days. The key point of the post was that you create the aha moment through simple math and strong messaging it is not a complex task that requires advanced analytics. Aha moments when a player or user understands the value of your product are widely considered the key to growth. There was a great blog post on the Mode Blog, “ Facebook’s Aha Moment is Simpler Than You Think,” which provided a straightforward strategy to creating Aha moments.
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